Email Funnel (Spec)

The Client: Highest Alignment Crystals

The Demographic: Men, woman, and non binary people between the ages of 18-40. They enjoy reading about astrology, their horoscope, and collecting crystals. They value spirituality, and have some type of spiritual practice they enjoy maintaining.

The Objective: Encourage people to use the discount code to buy more crystals.

The Solution: Inform them of the sale while offering some light reading for entertainment, in a similar fashion to reading a horoscope. Include a summary of the benefits each crystal would bring them, related to the zodiac sign of the month. Explain why the crystal benefits each sign, and then explain why it would benefit someone even if they’re not that sign. Include a discount to encourage them to buy. The email would be sent out on the first day of each new zodiac season. Make each subject line similar so it is easily identifiable for people who are interested in buying the crystals while they’re on sale. Include images of the crystals to peak the readers interest and engage them more.