Sales Email - New Product (Spec)

The client: Johnson’s Baby Conditioner

The demographic: Parents of young children ages 0-2. They are looking to purchase the highest quality products for their children.

The objective: To visit the Johnson’s Baby website to learn more about the product, and download a coupon to purchase it.

The solution: create awareness around Johnson’s new product by sending out a friendly, knowledgeable email. And encourage parents to buy the conditioner by offering a limited time coupon.